Mike Sharman is the owner of the online word of mouth disseminating, creative digital communications agency, Retroviral. With more than five years agency experience, Mike has successfully implemented traditional and new media campaigns for both established brands and startups in the consumer and b2b technology / finance, and entertainment sectors – from conception and design to campaigns that have been classified as ‘truly viral’ such as Nando’s ‘Chicken Excellence Officer’ campaign: http://bit.ly/NandosCEO
This feat was improved upon in 2011 when Retroviral seeded the Last
Dictator Standing, resulting in more than 1m views in less than one week: http://bit.ly/NandosLDS
Along with the above Nando’s campaign, Retroviral was responsible for the build and online seeding of #NoRegretFriday – SAB’s responsible drinking initiative. It also executed the ‘brand before band’ strategy for 5 Gum and ensured that 92% of the 6,500 mentions of Two Door Cinema Club’s underground gigs in Jozi and CT contained a 5 Gum reference. Retroviral lives by the 3Rs philosophy. Relevant content, seeded to the Right people, leads to ‘viral’ Results.