FRANK MAINA

Chief Executive Officer, Sponge East Africa

Frank serves as the CEO of mobile agency Sponge East Africa. He is a communications planning specialist working with Mobile techies and ad agencies and clients. He has served as CEO of media agency PHD and Media director for media agencies, Universal McCann, Media Initiative and Mediaedge:cia He is also Founder co-chair of the mobile marketing association in East Africa and a regular trainer on media and marketing.


Frank has worked in marketing in various roles. He served as head of marketing at Trust card in 1997 and later joined the advertising industry. He oversaw the media accounts of Coca-Cola, Diageo, and Reckitt Benckiser among several brands he has worked with. Frank has a Bachelor of Commerce in Marketing from the UON.