CHRISTOPHER MADISON

Head of Digital, TBWA East Africa

Christopher, the head of digital at TBWA has more than 10 years of international digital experience – earned, paid and owned.
His experience includes working on campaigns in at least 50 countries – North America, South America, Africa and Asia.
HBO (Sex and the City), Celedor (Who wants to be a Millionaire) and Millward Brown form part of his career.
Focus has been on media integration and advertising strategy, ranging from mobile campaign evaluations to social media execution.
In addition, he is a regular speaker for industry events, globally.
Christopher has a Bachelor of Arts degree in Psychology (cum laude) form Hampton University. He has also has a Master’s degree in Consumer Psychology from New York University and a M.B.A. in International Business from University of Hawai’i.