08.00
| Registration, Coffee, Juice & Breakfast Canapés, served in the Breakout Area
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| SECTOR EVOLUTION 2010 TO 2012 AND BEYOND |
| 08.50 | Chairperson’s Opening Comments | CONFIRMED: John Karanja, Founder, Whive.com |
| 09.00 | Reviewing the evolution of the Kenyan sector from 2010 to 2012: Local content, monetisation, the increase in VC, Hubs and success stories
— Kenya: on the road to matching the Silicon Savannah tag
— Reviewing the success stories
— Primed and ready – the next phase of ecosystem evolution
| CONFIRMED: Paul Kukubo, Chief Executive Officer, Kenya ICT Board |
| 09.10 | The Governmental dedication and support to the sector: Evaluating the perceived current and future role that ICT will play in Kenyan society
— Achievements and support – the role of the Government
— Applying Government ICT policy to the mobile sector
— From 2012 to 2020, what are the objectives?
| CONFIRMED: Dr. Bitange Ndemo, Permanent Secretary, Ministry of Information and Communications, Government of Kenya |
| 09.20 | Presentation details to be confirmed | CONFIRMED: Michael Weitzel, Technical Partnership Manager - Sub Sahara Africa, Research In Motion |
| INTERACTIVITY SESSION |
| 09.40 | Roundtable Discussion |
| 09.50 | Panel Discussion, featuring:
— CONFIRMED: Amy Klement, Vice President, Investments, Omidyar Network
— CONFIRMED: Chris Kirubi, Chairman, Capital Media Group
— CONFIRMED: Jessica Colaco, iHub Research Director, iHub Research
— CONFIRMED: Michael Weitzel, Technical Partnership Manager - Sub Sahara Africa, Research In Motion |
| 10.40 | Morning Coffee Break, served in the Breakout Area — Sponsored by Umuntu Media |
| THE NEXT WAVE OF EXPANSION AND STRATEGY |
| 11.10 | Is the “Silicon Savannah” label justified yet or part of an excellent PR campaign? An examination into the adoption of the mobile web and applications in Kenya
— Analysing the stakeholders – who’s trying what and who’s being successful?
— Bottlenecks and obstacles which are hindering progress
— Is “Silicon Savannah” justified?
| CONFIRMED: Mark Kaigwa, Partner, Affrinovator, Kenya |
| 11.30 | Preparations for the next stage of sector evolution in SA: The World of Avatar ethos, strategy and a sense of morality
— The group structure and what it means in terms of consolidation and cover the bases
— Investing in applications that will enable Africans to making a better living using their mobiles
— Putting this into the sub-Saharan African context
| CONFIRMED: Paul Stemmet, Chief Operating Officer, World of Avatar |
| 11.50 | How a Kenyan company is reacting to what they’ve seen approaching on the horizon: From SMS to web and applications – dissecting the change of strategy of Mobile Planet
— From 2001 to 2012 and beyond – SMS isn’t dead but why a change of emphasis was necessary
— The practical guide as to how the strategy is going to be implemented
— What does this mean for the rest of the East Africa mobile ecosystem? | CONFIRMED: Karanja Macharia, Co-Founder & Chief Executive Officer, Mobile Planet |
| INTERACTIVITY SESSION |
| 12.10 | Roundtable Discussion |
| 12.20 | Panel Discussion, featuring:
— CONFIRMED: Mark Kaigwa, Partner, Affrinovator, Kenya
— CONFIRMED: Paul Stemmet, Chief Operating Officer, World of Avatar
— CONFIRMED: Karanja Macharia, Co-Founder & Chief Executive Officer, Mobile Planet
— CONFIRMED: Raj Gollamudi, Director, Mobile Investments, Omidyar Network
|
| 12.50 | Networking Lunch, sponsored by  |
| MOBILE MARKETING – THE OPPORTUNITY FOR BRANDS AND MONETISATION |
| 13.45 | Chairperson’s Opening Comments
| CONFIRMED: Tim Smyth, Group CEO, TBWA\ EAST AFRICA |
| 13.50 | Presentation details to be confirmed | CONFIRMED: Chris Madison, Head of Digital, TBWA |
| 14.10 | Analysis of the expansion of the sector across the key markets in Africa: The increasing interest and interaction surrounding the growth of content and services
— How mobile is changing Africa in many different ways
— Consumer behaviour in 3 key African markets – what’s changing and at what rate?
— Research on commerce, adoption, experiences, content and services | CONFIRMED: Moses Kemibaro, Sales Director - Africa, InMobi |
| 14.30 | The role of mobiel in the media landscape in East Africa:
Case studies from around Africa focusing on mobile marketing
— The role of mobile to African consumer’s lives
— Mobile marketing in markets where feature phones dominate
— Best practices in mobile marketing in Africa – focus on Etisalat and Coca Cola | CONFIRMED: Frank Maina, Chief Executive Officer, Sponge East Africa |
| INTERACTIVITY SESSION |
| 14.50 | Roundtable Discussion |
| 15.00 | Panel Discussion, featuring:
— CONFIRMED: Moses Kemibaro, Sales Director - Africa, InMobi
— CONFIRMED: Chris Madison, Head of Digital, TBWA
— CONFIRMED: Frank Maina, Chief Executive Officer, Sponge East Africa
— CONFIRMED: Abas Idaresit, Managing Director, Wild Fusion
— CONFIRMED: Taha Jiwaji, Founder & Chief Executive Officer, Bongo Live! |
| 15:30 | Afternoon Tea, served in the Breakout Area, sponsored by Umuntu Media | |
| ENTERTAINMENT & MEDIA CONSUMPTION ON MOBILE DEVICES |
| 16.00 | Marking the end the of the traditional media business? Why embracing mobile, local content and developing a continent wide strategy could change the media landscape
— Creating a movement to replace the out-dated giant HQ, huge staff levels and massive overheads model
— The key factors - rewarding journalists, disclaimers, packaging and readership
— It’s not just about news, it’s much, much more than that – embracing African SMEs | CONFIRMED: Johan Nel, Chief Executive Officer & Founder, Umuntu Media |
| 16.20 | The focus on mobile film making: Why content has the power to drive the uptake of technology
— Made for mobile production
— Examining the production process
— CASE STUDY: KMTV, Khayelitsha Mobile Television | CONFIRMED: Emma Kaye, Chief Executive Officer, Bozza |
| 16.40 | SPECIAL ADDRESS:
Heralding the next stage of evolution for African music: Embracing mobile technology to deliver music on the move and to a potential global audience
— Witnessing the collision between the music and mobile industries
— Evaluating the complete Spinlet offering and why it meets the needs of the current day music lover
— Working in partnership with artists to drive content, monetisation and democratisation
| CONFIRMED: Briant Biggs, Head of Digital, Roc Nation |
| INTERACTIVITY SESSION |
| 17.00 | Roundtable Discussion |
| 17.10 | Panel Discussion, featuring:
— CONFIRMED: Emma Kaye, Chief Executive Officer, Bozza
— CONFIRMED: Johan Nel, Chief Executive Officer & Founder, Umuntu Media
— CONFIRMED: Eric Idiahi, Group CEO & Chairman, Spinlet
— CONFIRMED: Briant Biggs, Head of Digital, Roc Nation |
| 17.40 | Chairperson’s Closing Comments | |
| 17.45 | The Mobile Web East Africa 2012 Reception, sponsored by |
| 20.00 | Close of Day |