Here’s the completed agenda for the event…
Bar one or two speakers and panellists the agenda for Mobile Web East Africa 2012 is complete. We hope you agree that it’s action packed and is full of the individuals and organisations that are leading the mobile web and applications drive in the region and further afield. Plus we’ve got a fantastic reception lined up at the end of Wednesday 22nd February where, mobile music company Spinlet will be officially launching in the region
We hope you enjoy looking through it – please do get in touch with any comments or questions you’ve got by emailing info@allamber.co.uk. We’d be delighted to here from you.
DAY ONE – Wednesday 22nd February 2012
| 08.00 | Registration, Coffee, Juice & Breakfast Canapés, served in the Breakout Area |
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| 08.50 | Chairperson’s Opening Comments | CONFIRMED: John Karanja, Founder, Whive.com |
| 09.00 | Reviewing the evolution of the Kenyan sector from 2010 to 2012: Local content, monetisation, the increase in VC, Hubs and success stories — Kenya: on the road to matching the Silicon Savannah tag — Reviewing the success stories — Primed and ready – the next phase of ecosystem evolution | CONFIRMED: Paul Kukubo, Chief Executive Officer, Kenya ICT Board |
| 09.10 | The Governmental dedication and support to the sector: Evaluating the perceived current and future role that ICT will play in Kenyan society — Achievements and support – the role of the Government — Applying Government ICT policy to the mobile sector — From 2012 to 2020, what are the objectives? | CONFIRMED: Dr. Bitange Ndemo, Permanent Secretary, Ministry of Information and Communications, Government of Kenya |
| 09.20 | Presentation details to be confirmed | CONFIRMED: Michael Weitzel, Technical Partnership Manager - Sub Sahara Africa, Research In Motion |
| 09.40 | Roundtable Discussion | |
| 09.50 | Panel Discussion, featuring: — CONFIRMED: Amy Klement, Vice President, Investments, Omidyar Network — CONFIRMED: Chris Kirubi, Chairman, Capital Media Group — CONFIRMED: Jessica Colaco, iHub Research Director, iHub Research — CONFIRMED: Michael Weitzel, Technical Partnership Manager - Sub Sahara Africa, Research In Motion |
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| 10.40 | Morning Coffee Break, served in the Breakout Area — Sponsored by Umuntu Media | |
| 11.10 | Is the “Silicon Savannah” label justified yet or part of an excellent PR campaign? An examination into the adoption of the mobile web and applications in Kenya — Analysing the stakeholders – who’s trying what and who’s being successful? — Bottlenecks and obstacles which are hindering progress — Is “Silicon Savannah” justified? | CONFIRMED: Mark Kaigwa, Partner, Affrinovator, Kenya |
| 11.30 | Preparations for the next stage of sector evolution in SA: The World of Avatar ethos, strategy and a sense of morality — The group structure and what it means in terms of consolidation and cover the bases — Investing in applications that will enable Africans to making a better living using their mobiles — Putting this into the sub-Saharan African context | CONFIRMED: Paul Stemmet, Chief Operating Officer, World of Avatar |
| 11.50 | How a Kenyan company is reacting to what they’ve seen approaching on the horizon: From SMS to web and applications – dissecting the change of strategy of Mobile Planet — From 2001 to 2012 and beyond – SMS isn’t dead but why a change of emphasis was necessary — The practical guide as to how the strategy is going to be implemented — What does this mean for the rest of the East Africa mobile ecosystem? | CONFIRMED: Karanja Macharia, Co-Founder & Chief Executive Officer, Mobile Planet |
| 12.10 | Roundtable Discussion | |
| 12.20 | Panel Discussion, featuring: — CONFIRMED: Mark Kaigwa, Partner, Affrinovator, Kenya — CONFIRMED: Paul Stemmet, Chief Operating Officer, World of Avatar — CONFIRMED: Karanja Macharia, Co-Founder & Chief Executive Officer, Mobile Planet — CONFIRMED: Raj Gollamudi, Director, Mobile Investments, Omidyar Network |
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| 12.50 | Networking Lunch, sponsored by  |
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| 13.45 | Chairperson’s Opening Comments | CONFIRMED: Tim Smyth, Group CEO, TBWA\ EAST AFRICA |
| 13.50 | Presentation details to be confirmed | CONFIRMED: Chris Madison, Head of Digital, TBWA |
| 14.10 | Analysis of the expansion of the sector across the key markets in Africa: The increasing interest and interaction surrounding the growth of content and services — How mobile is changing Africa in many different ways — Consumer behaviour in 3 key African markets – what’s changing and at what rate? — Research on commerce, adoption, experiences, content and services | CONFIRMED: Moses Kemibaro, Sales Director - Africa, InMobi |
| 14.30 | The role of mobiel in the media landscape in East Africa: Case studies from around Africa focusing on mobile marketing — The role of mobile to African consumer’s lives — Mobile marketing in markets where feature phones dominate — Best practices in mobile marketing in Africa – focus on Etisalat and Coca Cola | CONFIRMED: Frank Maina, Chief Executive Officer, Sponge East Africa |
| 14.50 | Roundtable Discussion | |
| 15.00 | Panel Discussion, featuring: — CONFIRMED: Moses Kemibaro, Sales Director - Africa, InMobi — CONFIRMED: Chris Madison, Head of Digital, TBWA — CONFIRMED: Frank Maina, Chief Executive Officer, Sponge East Africa — CONFIRMED: Abas Idaresit, Managing Director, Wild Fusion — CONFIRMED: Taha Jiwaji, Founder & Chief Executive Officer, Bongo Live! |
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| 15:30 | Afternoon Tea, served in the Breakout Area, sponsored by Umuntu Media | |
| 16.00 | Marking the end the of the traditional media business? Why embracing mobile, local content and developing a continent wide strategy could change the media landscape — Creating a movement to replace the out-dated giant HQ, huge staff levels and massive overheads model — The key factors - rewarding journalists, disclaimers, packaging and readership — It’s not just about news, it’s much, much more than that – embracing African SMEs | CONFIRMED: Johan Nel, Chief Executive Officer & Founder, Umuntu Media |
| 16.20 | The focus on mobile film making: Why content has the power to drive the uptake of technology — Made for mobile production — Examining the production process — CASE STUDY: KMTV, Khayelitsha Mobile Television | CONFIRMED: Emma Kaye, Chief Executive Officer, Bozza |
| 16.40 | SPECIAL ADDRESS: Heralding the next stage of evolution for African music: Embracing mobile technology to deliver music on the move and to a potential global audience — Witnessing the collision between the music and mobile industries — Evaluating the complete Spinlet offering and why it meets the needs of the current day music lover — Working in partnership with artists to drive content, monetisation and democratisation | CONFIRMED: Briant Biggs, Head of Digital, Roc Nation |
| 17.00 | Roundtable Discussion | |
| 17.10 | Panel Discussion, featuring: — CONFIRMED: Emma Kaye, Chief Executive Officer, Bozza — CONFIRMED: Johan Nel, Chief Executive Officer & Founder, Umuntu Media — CONFIRMED: Eric Idiahi, Group CEO & Chairman, Spinlet — CONFIRMED: Briant Biggs, Head of Digital, Roc Nation |
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| 17.40 | Chairperson’s Closing Comments | |
| 17.45 | The Mobile Web East Africa 2012 Reception, sponsored by  |
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| 20.00 | Close of Day | |
DAY TWO – Thursday 23rd February 2012
| 08.00 | Coffee, Juice & Breakfast Canapés, served in the Breakout Area | |
| 08.50 | Chairperson’s Opening Comments | CONFIRMED: Jessica Colaco, iHub Research Director, iHub Research |
| 09.00 | Embracing tech focused youth to drive the next generation of mobile content, services and companies: Experiences, views and judgements surrounding the expansion of the sector — Evaluating the successes and failures of mobile application training, development and the next generation — From conception to incubation to longevity | CONFIRMED: Joseph Sevilla, Director, iLabAfrica (presentation topic to be finalised) |
| 09.20 | The percentage of women working in technology in Africa is less than 15%: The creation of a community of tech-focused ladies to drive positive disruption, social impact and competition in the sector — Maximizing the growth of technology through increasing the number and quality of women in technology — Key programs areas of networking, mentorship and training | CONFIRMED: Judith Owigar, President, Akirachix |
| 09.40 | What does it take to cultivate a startup culture? Analysis of the environment, personality and the role of technology — what makes a region startup-friendly? — what is the entrepreneurial type? — pitfalls to watch for — how current technology has changed everything | CONFIRMED: John Carroll, Directory of Technology, ForgetMeNot Software |
| 10.00 | Roundtable Discussion | |
| 10.10 | Panel Discussion, featuring: — CONFIRMED: Joseph Sevilla, Director, iLabAfrica — CONFIRMED: Judith Owigar, President, Akirachix — CONFIRMED: John Carroll, Directory of Technology, ForgetMeNot Software — CONFIRMED: John Kieti, Manager, m:lab East Africa — CONFIRMED: Hamilton ‘Tosh’ Juma, Manager, *iHub_ |
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| 10.40 | Morning Coffee Break, served in the Breakout Area — Sponsored by Umuntu Media | |
| 11.10 | Harnessing the potential of mobile applications in agriculture:
How utilising technology has begun, and will continue, to transform Africa's farms — Measuring how new technology can assist in the low technology environment of Agriculture — Providing strategies and applications that farmers can easily understand to increase farming income — Combining real-life solutions within a virtual community - joining farmers with a network of professionals | CONFIRMED: Su Kahumbu, Founder, iCow |
| 11.30 | How taking advantage of the mobile device is creating greater access to education in Africa: Mobile learning as a key element of the future of education in Africa – but how can it be best exploited? — Finding innovative ways to bring education to students in remote areas — Improving education through blended learning and interactivity — Implementing flexible and cheap learning channels in the classroom | CONFIRMED: Toni Maraviglia, Founder, mPrep |
| 11.50 | Utilising mobile technology to make a difference during elections by increased advocacy, activism and mobilization: How a mobile application made a difference to the Nigerian 2011 elections — Mobile technology and the potential that exists to increase good governance and public accountability — The story behind ReVoDa – the election monitoring mobile application. | CONFIRMED: Emeka Okoye, Chief Executive Officer, Vikantti Software |
| 12.10 | Roundtable Discussion | |
| 12.20 | Panel Discussion, featuring: — CONFIRMED: Su Kahumbu, Founder, iCow — CONFIRMED: Toni Maraviglia, Founder, mPrep — CONFIRMED: Emeka Okoye, Chief Executive Officer, Vikantti Software — CONFIRMED: Rassina Hassan, Strategic Advisor, Coders4Africa & The Zegetech Foundation |
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| 12.50 | Networking Lunch — sponsored by  |
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| 13:45 | Chairperson’s Opening Comments | CONFIRMED: Phares Kariuki, Vendor Business Specialist, Westcon Africa |
| 13.50 | Focusing on the developer, consumer and integration with mobile money: The African solution to overcoming search, discovery and monetisation of mobile applications — Analysis of preparations in East Africa to cater for the development of the mobile ecosystem — HewaniLife, Africa’s first mobile app store – what does it mean for developers and the consumers? — Getting ahead of the curve – preparing for the next tranche of advance | CONFIRMED: John Waibochi, Chief Executive Officer, Virtual City |
| 14.10 | The innovations that are disrupting and therefore shaping Africa’s digital future: Deciphering the new models to engage with customers to enhance the market — Content, services and applications – what’s the Google take on mobile innovations? — What alternative brands can deliver to telecoms and media customers in Africa: ease-of-use, new services, social networkin — How the future African telecoms and media ecosystem will benefit consumers | CONFIRMED: Neil Ahlsten, New Business Development - Africa, Google |
| 14.30 | The creation of a cross platform social networking product in East Africa: CASE STUDY: Combining content, interaction and community: ‘What’s Your Story?’ — Analysis of the successful establishment of a web and mobile based product — Entertainment, content and connecting with the end-user — Maintaining the momentum to ensure longevity and product optimisation | CONFIRMED: Salim Amin, Chairman, Camerapix Ltd, The Mohamed Amin Foundation, & A24 Media |
| 14.50 | Roundtable Discussion | |
| 15.00 | Panel Discussion, featuring: — CONFIRMED: John Waibochi, Chief Executive Officer, Virtual City — CONFIRMED: Neil Ahlsten, New Business Development - Africa, Google — CONFIRMED: Salim Amin, Chairman, Camerapix Ltd, The Mohamed Amin Foundation, & A24 Media |
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| 15.30 | Afternoon Tea Break, served in the Breakout Area, sponsored by Umuntu Media | |
| 16.00 | 2012 App Developer Competition 5 Entrants will battle it out for this year’s title. Each will get 5 minutes to pitch. Who will win? The delegation will decide. | Officially supported by
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| 16.40 | A unique element to All Amber events – any member of the delegation can take to the podium and can discuss whatever they like.
In the past we have had corporate videos, mobi site feedback, blatant sales pitches, a poem, app ideas, appeals for partnerships – so feel free to be creative. 5 minutes of presenting will be followed by up to 5 minutes of Q & A, slides are discouraged. CONFIRMED PRESENTERS TO DATE: — Kennedy Kachwanya, Chairman, BAKE (Bloggers Association of Kenya) — Jessica Colaco, iHub Research Director, iHub Research | |
| 17.40 | Chairperson’s Closing Comments | |
| 17.45 | End of Conference, drinks at the bar | |
