LIVE AGENDA & LATEST NEWS
Below are the LIVE AGENDA and LATEST NEWS
sections for Mobile Web East Africa.
As the agenda improves, with more and more exciting speakers and panellists added, it will be updated. Also important news will also be included here, allowing you to share our excitement as the event builds momentum.
MOBILE WEB EAST AFRICA - THE LATEST EVENT NEWS
...Friday 22nd January 2010: All Amber is delighted to announce that Safaricom has formally agreed to become a Silver Sponsor at the event...
...Friday 22nd January 2010: Cyril Ogana from Cymap Business Solutions to deliver presentation on Day Two of the event...
...Thursday 21st January 2010: Symbiotic Media becomes Gold Sponsor at Mobile Web East Africa and will also be hosting the Event Reception on the evening of 3rd February...
...Wednesday 20th January 2010: Dr Kahindi Shedrach the Medical Director @ Angelic Missions Mobile Hospital confirms his mHealth case study....
...Wednesday 20th January 2010: Emer Beamer, Founder, Research and Development Director, Butterfly Works agrees to present during Mobile For Society Session...
...Wednesday 20th January 2010: Kennedy Kachwanya, Operation Manager, Maduqa.com becomes the final panellist on the mobile services panel at the end of Day One...
LIVE AGENDA
Day One – Wednesday 3rd February 2010
08.30 Registration, Breakfast Canapés, Fruit Juice & Coffee
09.00 Chairperson’s Opening Comments
CONFIRMED: TMS Ruge, co-Founder, Project Diaspora
09.10 Mobile Web East Africa - The Opening Address
Invited: Hon. Samuel Poghisio, Minister of Information and Communications, Kenya
SESSION HEADING:
THE MOBILE WEB / APPS OPPORTUNITY
09.15 Harnessing the potential of the internet and applications on mobile devices:
A synopsis of the Kenyan Government’s approach to driving the expansion of the mobile sector for the benefit of the populace
• Where does the mobile device (and its many beneficial services) sit within
the current Government strategic thinking?
• What approach has been adopted to drive the realisation of the potential
of the mobile device particularly in relation to the mobile internet and
applications?
• Supporting the Private Sector – how is the Government encouraging the
entire mobile ecosystem to expand?
CONFIRMED: Paul Kukubo, Chief Executive Officer, Kenya ICT Board
09.30 Evaluating the uniqueness of the mobile web and applications opportunity:
Mobile as the 7th mass media, the 1st screen and the most ubiquitous consumer technology that has ever existed
• Defining mobile as a medium and the different tiers that constitute the
mobile web
• An analysis of investment and performance in mobile advertising as an
illustration of the mobile opportunity
• Deciphering the South African experience with regard to what may happen
next in East Africa
CONFIRMED: Rick Joubert, Executive Chairman, Yonder Mobile Media / Founding Chairman, South African Mobile Marketing Association
09.55 Taking advantage of the mobile opportunity to reach out to the hardest to reach:
Best practices in mobile application development for low-income communities
• Challenges in delivering critical information to those who need it most
• Developing mobile-based services that allow people to access information
in critical sectors
• Searching for sustainability in telecom business models serving the poor
• The road ahead for socially-relevant mobile applications
CONFIRMED: Eric Cantor, Director, AppLab Uganda, Grameen Foundation
DISCUSSION PHASE
10.10 Roundtable Discussions
An opportunity for attendees to discuss on their roundtable the information previously presented and to prepare their points for the subsequent Panel Discussion
10.20 Panel Discussion - Realising the mobile web & apps opportunity
Panellists:
CONFIRMED: Rick Joubert, Executive Chairman, Yonder Mobile Media / Founding Chairman, South African Mobile Marketing Association
CONFIRMED: Eric Cantor, Director, AppLab Uganda, Grameen Foundation
CONFIRMED: Paul Kukubo, Chief Executive Officer, Kenya ICT Board
Invited: Hon. Samuel Poghisio, Minister of Information and Communications, Kenya
11.00 Morning Coffee, served in the exhibition area
SESSION HEADING:
ANALYSING THE PERSPECTIVE OF THE OPERATOR
11.30 The operator perspective – what is being done to drive mobile internet usage to make it more mainstream?
Exploring major objectives which need to be achieved to allow Africans to seize the mobile web opportunity
• Evaluating the current status quo in relation to:
- handset availability
- pricing strategies and targeting a wider percentage of African society
- increasing connectivity through network development
• With the data market currently expanding rapidly in Kenya, how vital a
tool is the Operator Portal in delivering the key services?
• How do mobile operators in the region envisage the future mobile
ecosystem evolution?
CONFIRMED: A Senior Representative from Safaricom
11.55 Mobile Web evolution in South Africa, how is the leading Operator positioning itself to push usage and increase revenues?
An analysis of the development of Vodacom’s data services in relation to the future path in East Africa
• Advancing data services in South Africa – an overview of the past,
current and future development of the market
• In relation to pricing strategies, have simpler, cheaper data plans proved
more effective in comparison to other approaches?
• The evolution of the African mobile ecosystem – what role can an
Operator play in driving the sector as a whole?
CONFIRMED: Jose Henriques, Executive Head: Online Product Management, Vodacom
DISCUSSION PHASE
12.10 Roundtable Discussions
An opportunity for attendees to discuss on their roundtable the information previously presented and to prepare their points for the subsequent Panel Discussion
12.20 Panel Discussion - Evaluating the actions of the Operator in the expansion of data services
Panellists:
CONFIRMED: Jose Henriques, Executive Head: Online Product Management, Vodacom
CONFIRMED: Isaac Nsereko, Chief Marketing Officer, MTN Uganda
(subject to final approval)
CONFIRMED: A Senior Representative from Safaricom
Invited: a Senior Representative from a Mobile Operator, Tanzania
13.00 Networking Lunch (available for sponsorship)
SESSION HEADING:
MOBILE ADVERTISING - HERALDING A NEW PROMOTIONAL MEDIUM
14.00 How global advertisers and local agencies can utilise the mobile device to the East African user to reach their promotional goals:
The perspective of the world’s largest mobile advertising network on the opportunity that exists from having an active base of mobile web users
• Providing the business models, services, tools, and data fundamental to
the development and growth of the mobile internet - Charting the 4 year
rise of AdMob
• Analysing the stats - mobile devices as the critical media platform in
relation to offering solutions for discovery, branding and monetisation
• The options open to local content publishers - capitalising on having an
active base of mobile web users
CONFIRMED: Brett StClair, Country Manager – South Africa, AdMob
14.25 (When) Will mobile be adopted as the platform of choice for marketers in East Africa?
The perspective of a leading Digital Agency with regard to how they are preparing for the expansion of mobile, and why
• Getting on the mobile bandwagon – understanding the potential that exists
and Dotsavvy’s commitment
• Web versus Mobile – what are the key differentiators relating to products
and offerings?
• Implementing the next stage of mobile evolution in East Africa – what
needs to happen next and by who?
CONFIRMED: Moses Kemibaro, Business Development Director, Dotsavvy
DISCUSSION PHASE
14.50 Roundtable Discussions
An opportunity for attendees to discuss on their roundtable the information previously presented and to prepare their points for the subsequent Panel Discussion
15.00 Panel Discussion - Assessing the role of the mobile device in accomplishing promotional goals
Panellists:
CONFIRMED: Brett StClair, Country Manager – South Africa, AdMob
CONFIRMED: Judy Kiruri, Managing Director, BrandKey Marketing
CONFIRMED: George Lutta, Managing Director, Media Initiative East Africa (MIEA)
CONFIRMED: Moses Kemibaro, Business Development Director, Dotsavvy
15.45 Afternoon Tea, served in the exhibition area
SESSION HEADING:
PROVIDING USERS WITH SUCCESSFUL MOBILE SERVICES
16.15 A Kenyan entrepreneur’s perspective on the opportunities and strategies that exist in mobile web and applications in the region:
Strategies, monetisation and the creation of East Africa’s first mobile social network: Sembuse
• The Symbiotic Media Consortium’s perspective on the mobile web and
applications opportunity
• The creation and future direction of Sembuse:
- The strategy behind East Africa’s first mobile social network – taking
advantage of the mobile web to offer in-demand services
- Future value added services
- Creating revenue through advertising
• How does the ecosystem need to react to the expected explosion in
mobile web usage with regard to the production of more local content,
services and success stories
CONFIRMED: Mbugua Njihia, Chief Executive Officer, Symbiotic Media Consortium
16.40 Dissecting South Africa’s leading solely mobile focused social network:
How has The Grid successfully taken advantage of the uniqueness of mobile technology to deliver a varied and responsive Mobile Web 2.0 platform?
• The uniqueness of the mobile offering - combining location, context and
interaction
• An evaluation of how The Grid and its services have advanced
• Future directions, ambient and temporal targeting
CONFIRMED: Vincent Maher, Portfolio Manager: Internet Services, Vodacom
DISCUSSION PHASE
17.05 Roundtable Discussions
An opportunity for attendees to discuss on their roundtable the information previously presented and to prepare their points for the subsequent Panel Discussion
17.15 Panel Discussion - Providing services for mobile consumers
Panellists:
CONFIRMED: Vincent Maher, Portfolio Manager: Internet Services, Vodacom
CONFIRMED: Alice W. Munyua, Convener, Kenya ICT Action Network (KICTANet) and East African Internet Governance Forum (EA-IGF)
CONFIRMED: Mbugua Njihia, Chief Executive Officer, Symbiotic Media Consortium
CONFIRMED: Kennedy Kachwanya, Operation Manager, Maduqa.com
17.55 Chairperson’s Closing Comments
18.00 Mobile Web East Africa Reception (available for sponsorship)
19.30 End of Day One
Day Two – Thursday 4th February 2010
08.30 Breakfast Canapés, Fruit Juice & Coffee
09.00 Chairperson’s Opening Comments
CONFIRMED: John Karanja, Founder, Whive.com
SESSION HEADING:
EXPLOITING THE MOBILE WEB AND MOBILE APPLICATIONS
09.10 Exploring the social and political opportunities presented by mobile’s expansion:
An examination into the potential that exists in the mobile web in transforming the lives in individual citizens
• Illustrating the power of the mobile web and its role as an enabler
• CASE STUDY: The mobile web as the vehicle capable of providing
greater transparency in East African societies through crowd sourcing
• Predicting the next stages of the mobile evolution
CONFIRMED: Erik Hersman, Director of Operations, Ushahidi
09.35 Contributing to bridging the digital divide by informing involving and empowering:
How the mobile device can overcome information constraints and provide the right tools for people to make more informed decisions
• The needs of combining old and new media to reach a cross section of
people
• Using text based messaging service in Nigeria to answer youth health
questions
• The development of a mobile game on peace and conflict (geth2o)
CONFIRMED: Emer Beamer, Founder, Research and Development Director, Butterfly Works
09.50 Revolutionalising Health-Care Delivery by using ICT to bridge the health care gap in Kenya:
Better health service delivery through the integration of mobile telephony and the World Wide Web
• The health care gaps that the mobile telephony and web can help bridge
• An overview of the project, the technology and the anticipated results
• The challenges of Angelic Missions Hospital E-health project
implementation
CONFIRMED: Dr Kahindi Shedrach, Medical Director, Angelic Missions Mobile Hospital
DISCUSSION PHASE
10.00 Roundtable Discussions
An opportunity for attendees to discuss on their roundtable the information previously presented and to prepare their points for the subsequent Panel Discussion
10.10 Panel Discussion - Exploiting the mobile web and mobile applications for the good of society
Panellists:
CONFIRMED: Erik Hersman, Director of Operations, Ushahidi
CONFIRMED: Dr. Paul N. Mbatia, Chair & Senior Lecturer, Department of Sociology & Social Work, University of Nairobi
CONFIRMED: Edith Ofwona-Adera, Senior Program Specialist, International Development Research Centre
CONFIRMED: Emer Beamer, Founder, Research and Development Director, Butterfly Works
CONFIRMED: Dr Kahindi Shedrach, Medical Director, Angelic Missions Mobile Hospital
10.50 Morning Coffee, served in the exhibition area
SESSION HEADING:
MONETISING MOBILE TO CREATE A FLOURISHING ECOSYSTEM
11.15 Putting in place the building blocks to start and grow a successful mobile technology company:
Creating sustainable technology products and experiences of attracting capital
• Creating sustainable technology products in Africa
• What are the winning and losing criteria that an investor may look for?
• What to do next if you looking to be a success in the mobile technology
space
CONFIRMED: Cyril Ogana, Chief Software Officer, Cymap Business Solutions
11.40 Practically enabling the monetisation of the mobile web and application opportunity:
The creation of a open and all round mobile web payments ecosystem which empowers the Developer
• Why this is the right product, at the right time in relation to taking mobile
money on to the next level?
• Where does this enabling technology practically sit within the mobile
framework?
• Mobile developers and start-ups – how is this their perfect monetisation
aide and what does it signify in terms of the future growth of the sector?
CONFRIMED: Agosta Liko, Founder, PesaPal
DISCUSSION PHASE
12.05 Roundtable Discussions
An opportunity for attendees to discuss on their roundtable the information previously presented and to prepare their points for the subsequent Panel Discussion
12.15 Panel Discussion
Key considerations in the creation of the new generation of mobile entrepreneurs
Panellists:
CONFRIMED: Agosta Liko, Founder, PesaPal
CONFIRMED: John Wesonga, Tech Lead, Multiple Choices
CONFIRMED: Kahenya Kamunyu, CEO, ViRN Instruments
CONFIRMED: Kris Senanu, Managing Director, Access Kenya
CONFIRMED: Cyril Ogana, Chief Software Officer, Cymap Business Solutions
13.00 Networking Lunch (available for sponsorship)
SESSION HEADING:
CREATING MOBILE APPLICATIONS THAT DELIVER
14.00 m-Novels for Africa - a South African Case Study:
Driving literacy though the mobile platform
• Description and lessons of Kontax, a teen m-novel in South Africa
• How was traditional web thinking adapted for the smaller screen?
• Expanding the services to drive further usage, interaction and take up in
Africa
CONFIRMED: Steve Vosloo, Fellow, 21st Century Learning, The Shuttleworth Foundation
14.25 Practical considerations and experiences from developing applications for mobile:
Designing and creating services for the small screen in East African
• Taking the end user into account when creating applications
• Examples of small screen design successes, what has worked and why?
• The view of the mobile developer and entrepreneur with regard to the
development of an East Africa mobile ecosystem
CONFIRMED: Steve Mutinda, Founder, Shimba Technologies
DISCUSSION PHASE
14.50 Roundtable Discussions
An opportunity for attendees to discuss on their roundtable the information previously presented and to prepare their points for the subsequent Panel Discussion
15.00 Panel Discussion
Panellists:
CONFIRMED: Steve Mutinda, Founder, Shimba Technologies
CONFIRMED: Wilfred Mworia, Founder, African Pixel
CONFIRMED: Steve Vosloo, Fellow, 21st Century Learning, The Shuttleworth Foundation
CONFIRMED: Marten Schoonman, ICT4D Project Manager, Media Focus on Africa Foundation
15.45 Afternoon Tea, served in the exhibition area
SESSION HEADING:
MOBILE WEB EAST AFRICA - THE OPEN MIC SESSION
16.15 Open Microphone Session To Enhance the Development of the Ecosystem
CONFIRMED RUNNING ORDER:
-
Gheth20 - Launching a 'serious' mobile game in Kenya for young people about peace and conflict
Emer Beamer, Founder, Research and Development Director, Butterfly Works
-
Ringco's mobile media aggregation platform
Rick Joubert, Executive Chairman, Yonder Mobile Media / Founding Chairman, South African Mobile Marketing Association
A maximum of 10 contributors, representing developers, entrepreneurs, publishers, development organisations, in fact any conference attendee, is welcome to contribute to this unique Open Mic Session.
If you would like to pitch your idea, your requirement, your problem, your challenge, your application, your plan for the future – then this is your opportunity.
Please contact Mr Matthew Dawes (matthew@allamber.co.uk) if you would like to submit an idea for this session.
17.35 Chairperson’s Closing Comments
17.45 Close of Mobile Web East Africa
